World Of Diamonds

Today's diamond marketplace is incredibly competitive and profit margins are razor thin.
In this climate of "survival of the fittest", an increasing number of companies are looking for a niche for the simple sake of surviving.


The Internet, which lures savvy diamond shoppers assured by maximum quality and value, has attracted the attention of many diamond wholesalers and manufacturers who are struggling to stay financially solvent and competitive.


Some of them have decided to give up selling diamonds through retail "bricks & mortar" jewelers who have no allegiance to their specific product and who simply sell "whatever moves".

These diamond wholesalers were disillusioned with the fact that they were at the mercy of the retail stores with respect to shrinking sales, lack of timely payments, and lack of commitment to their specific product. As a result, they decided to cut out the middleman and took their merchandise directly to the public (end consumer).

With their exclusive commitment to their own product(s), they do the best job of promoting their merchandise and increasing conversions while cutting out the "overhead" and inherent liability of the middleman.


Indeed, the industry has seen some of these wholesalers and diamond manufactures alter their entire business model and bring their diamonds and jewelry directly to the consumer via an Internet (e-commerce) presence or a flagship B&M store(S).